“It’s not very hard to be clever.”

By |June 24th, 2014|Categories: Designing, RCSG|

"It’s far harder to be simple, obvious, and meaningful. It’s hard to make something feel like it needs to exist.” I recently came across this quote about design by Jake Barton, founder of LocalProjects, and I thought it captured nicely the goal of design activities at Red Cedar. During the discovering phase of working on [...]